The central government has taken a major step against companies offering fast delivery services in the country. Following a stern warning from Union Labor and Employment Minister Mansukh Mandaviya, Blinkit has removed the “10-minute delivery” claim from all its platforms. Now, Swiggy, Zomato, and Zepto will also soon remove this time limit from their apps, advertisements, and social media.
Why did the government take a strict decision?
Labor Minister Mansukh Mandaviya held a meeting with officials from Blinkit, Swiggy, Zomato, and Zepto. He stated clearly, “Such strict delivery time limits endanger the lives of delivery boys. They drive at high speeds in a hurry, leading to accidents.” The government urged companies to stop pressuring customers to meet deadlines, ensuring workers’ safety.
Blinkit immediately removed the 10-minute claim
Following the government’s advice, Blinkit immediately removed the “10-minute delivery” tagline from all its brand platforms, apps, websites, and social media. Swiggy, Zomato, and Zepto have also assured the government that they will make similar changes soon.
The biggest reason is the safety of the delivery boy
In the last few weeks, gig workers unions (delivery boys, riders and part-time workers) have staged protests and strikes at many places.
They stated that the 10–20-minute delivery system is extremely dangerous because riders are forced to drive faster, are pressured to break traffic rules, and the risk of accidents increases significantly. Delivery workers also went on strike on December 31, 2025 (New Year’s Eve) and submitted a memorandum to the Labor Minister.
What will change now?
Now, companies won’t write in their apps or advertisements that “delivery will always be available within 10 minutes.” This doesn’t mean that deliveries will slow down, but rather that delivery boys will be less stressed. They will be able to deliver goods safely. Road accidents will decrease.
How did 10 Minute Delivery start?
During the COVID-19 pandemic, people needed essential goods quickly. Even 30-minute delivery was considered a big deal. Gradually, competition among companies increased, and claims of delivering milk, vegetables, medicines, and even groceries began in 15 minutes, then 10 minutes. But in this race for speed, the safety of delivery workers was left behind.
Clear message from the government
Now the government has made it clear that safety is more important than speed. This decision is being considered a major relief for millions of delivery boys. Now they can perform their duties without risking their lives.